Deceptive in it's name...cod liver oil? Euuuu! Must be gross! But in fact, the lemon flavor is surprisingly good. So good in fact, that I put a teaspoon into my kids other juices to make "lemonade" juice and they beg me for it. I also mix it into my kefir in the morning or into my tomato juice in the afternoon....both of which they also beg me for and consume. Yes, 5 and 2 1/2 year old kids willingly consuming cod liver oil. If they will eat it, how bad can it be?
I prefer this liquid delivery method of cod liver oil because I believe it absorbs into the body more efficiently. No regurg burps, either. The "natural lemon flavor" is merely a suggestion, imho. Good product for a good price at VitaCost.